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Content Strategy (Placement, writing, tone)

The MLK Co

The MLK Co was founded by my sisters and I to address different health concerns we were battling with dairy products. We had a goal to introduce the life-changing experience of living a dairy-free lifestyle to the rest of Singapore.

We wanted to welcome our customers to the feeling of warmth and wholesomeness. Since living dairy-free wasn’t a norm in Singapore, I decided to hook customers with featured testimonials from locally-trusted publications followed by addressing how customers can benefit from our almond milk. I also added CTA buttons next to the customer testimonials to illustrate our most popular orders from specific groups of customers.

The customer journey looks like this:

Trusted publication reviews > Product benefits > Customer reviews > Menu > Subscription

In keeping our words clear and concise, we were able to maximize our visual impact.

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